Social Media:
A conversation you can’t afford to miss.

Some use it to broadcast what they decided to have for breakfast
in 140 characters or less. Others bombard unwitting audiences with haphazard product promotions that scream at you to BUY...
and all they get is ignored.

At Weitzman, we use it tap into an invaluable resource: consumer-to-consumer interaction. Social media is space where consumers can share likes, voice dislikes, and seek similar information from their peers. With Americans spending over six hours a month visiting social media sites (according to Nielsen, Facebook takes the cake with the largest active audience of over 500 million users), this is a conversation you can’t afford to miss.

However, diving into social media can be daunting. You’ve got to create and maintain an engaging Facebook page, get involved with Twitter and keep up with what your followers are saying, make a presence on Foursquare and reward customers for checking-in at your venue... And the list goes on. Developing a unique social strategy and maintaining this presence for our clients allows them to connect with current and potential customers in a whole new way.

While traditional media undoubtedly still plays a major role, social media is growing at an explosive rate and doesn’t show signs of slowing anytime soon. Whether you are looking to establish a unique social presence, become educated on social maintenance and measuring results, or have these social channels maintained on your behalf, we say, “dive in.”

Weitzman: An ad agency that works.